 Isn't it awesome, when everybody knows your name? You're getting the word out, creating some buzz, and everybody's talking about you—but your company still has serious cash flow issues. You’re getting the attention you want, but no one is buying (anyone remember Pets.com and their sassy sock puppet spokesperson?). You're not ...
Customer Growth & Marketing Articles
Get smarter about finding, converting, and keeping your best-fit customers
 Now you know why you need to connect with your customers and understand what drives their behavior. So, how do you get this information? When you're sitting in front of a customer or talking to them on the phone what should you ask?Generally, it's helpful to focus on answering 4 ...
 A lot of companies think they’re meeting customer needs, after all, they’re raking in the cash and the balance sheet looks healthy. Everything’s great! Then after a while the shock and surprise sets in; customers don’t come through the door at the rate they used to, product returns skyrocket or ...
 Some companies rely solely on demographic data for customer segmentation. Women 30-45 go in this bucket, men 25-40 go in this other bucket. Some companies lean heavily on generic personas based on who your marketing or operations team *think* would use your product.It seems logical but relying on demographics or ...
 Ever go to a conference or networking event, hand out a crap-ton of business cards and return home only to find your inbox overflowing with random, "Hey buddy, nice to meet you!" emails, automatic subscriptions to their company newsletter and LinkedIn requests from folks you don't remember meeting?So annoying and ...
New clients always like to talk about their customer demographics, and I'm eager to hear what kind of insights they've acquired about the people who drive their company revenue.I usually ask a few questions about their customer insight research, new customer buying behavior, customer attrition trends, and competitive advantage from ...
 When your customers open their inboxes in the mornings are they inundated with emails from your company? Sales emails, promotional emails, loyalty program emails, abandoned cart emails and the all important transactional emails. It’s a lot for a customer to take in and impossible for them to consume.Think you’re immune? ...
Photo courtesy of Warner Bros. Pictures This weekend, I (reluctantly) went to see The Lego Movie. “Ugh, not another lame kid’s movie, maybe I’ll get a 90 minute nap “ I thought but I walked out of the movie honestly and truly surprised. I also mentally scheduled a trip to ...
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