1. Do good work for a fair price
- Demonstrate value to clients with every project, every month.
- Every professional relationship is an equitable exchange of payment for services (equity, trade, and performance are not equitable agreements).
2. Clients "Get Smarter"
- Don’t gatekeep information. Share information with clients about their customers, competitors, and business.
3. Keep client secrets, secret
- Honor and respect NDAs and keep client trade and business secrets secure.
4. Keep learning
- Strive to stay informed and up to date on marketing technologies, channels, and any industry trends recommended to clients.
5. No deceptive marketing or reporting
- Bait and switch tactics, illegal requests, and products with no demonstrable value are outside of the scope of work with Hunt Interaction.
- Reports and data will be accurate with available data and never manipulated.
- Illicitly obtained data will never knowingly be used or accepted.
6. Generative AI tools aren't a substitute for work product
- AI tools are just that, tools. The only acceptable use for generative AI tools is during early brainstorming and will never include client-specific references or data as inputs. The outputs from these tools will be excluded from any final draft or finished work product.