Hunt Interaction Ethical Standards and Core Values

Commitment to Clients & Community

1. Do good work for a fair price

  • Demonstrate value to clients with every project, every month.
  • Every professional relationship is an equitable exchange of payment for services (equity, trade, and performance are not equitable agreements).

2. Clients "Get Smarter"

  • Don’t gatekeep information. Share information with clients about their customers, competitors, and business.

3. Keep client secrets, secret

  • Honor and respect NDAs and keep client trade and business secrets secure.

4. Keep learning

  • Strive to stay informed and up to date on marketing technologies, channels, and any industry trends recommended to clients.

5. No deceptive marketing or reporting

  • Bait and switch tactics, illegal requests, and products with no demonstrable value are outside of the scope of work with Hunt Interaction.
  • Reports and data will be accurate with available data and never manipulated.
  • Illicitly obtained data will never knowingly be used or accepted.

6. Generative AI tools aren't a substitute for work product

  • AI tools are just that, tools. The only acceptable use for generative AI tools is during early brainstorming and will never include client-specific references or data as inputs. The outputs from these tools will be excluded from any final draft or finished work product.