Hunt Interaction AI Principles

Guiding Principles of How We Use AI Tools

updated 4/8/2024

We're Human-First

We believe humans must be at the center of this next technological revolution, enforcing ethical use, pushing for legislation, and demanding inclusion, and removing as much bias as possible from training data and outputs. 

Our recommendations center around enhancing and utilizing your existing teams and staff, not cutting headcount. We call out impacts and opportunities to enhance the working experience of your existing team and will advocate for internal workforce shifts and re-skilling vs. elimination, leaning on data and business cases to reinforce our recommendations.

We Lead With Outcomes, Not With the Allure of AI

We focus on the results and value AI tools can bring to the business vs. the novelty of the tool.

We're Tool Agnostic

We’re constantly examining, evaluating, and testing new generative AI products.

Any existing relationships or compensation by tool-based companies or platforms will be proactively disclosed to clients.

Risk of AI

We recognize the significant risks associated with AI tools including bias in training data, privacy issues, and possible misuse by dark actors.

Whenever possible, we highlight the risks associated with using AI tools with clients and community and surface key considerations before utilizing tools and models.

Warranty of Originality

Our client contract includes a warranty of originality meaning that any customer-facing output or deliverables (such as copy, messaging, design, etc.) they receive is eligible for US copyright and has been substantially created by humans.

We use generative AI tools internally as a resource for heavy qualitative data processing and during the early outlining phases as a thought partner.