You've probably heard, "talk to your customers!" but that advice doesn't address the *how* to talk to them or even *which* customers can best help you uncover the insights you need to solve specific and thorny business problems.Segmenting customers into different stages based on lifecycle allows you to pull targeted, ...
Customer Growth &
I talk to a lot of different kinds of business people. I love getting smarter about their businesses and challenges. One of the common questions I ask is, "Who is your ideal customer/What does your best customer look like?" because I'm a customer nerd, and I'm honestly curious. It sounds ...
It’s possible to create customer persona documents that are relevant, useful, and instructive for your marketing and product teams.Customer personas are a foundational element of your entire marketing department. They help you and your team get smarter, faster about your ideal customer and how to connect with them using a ...
Let’s learn about Value Propositions.Without all the fluffy bullshit, the marketing bros slapping each other on the back, or trying to sell you anything you don’t want or need.In this post (and the presentation download at the bottom), I’ll give you3 Value Proposition Frameworks (to write your own value proposition)The ...
You need data to make smarter business and marketing decisions. But the battle to get just enough (but not too much!) data is tricky.And how do you know if you have the right data?When it comes to conversion rate optimization, because it involves so many different aspects of marketing, some ...
If your website has a decent amount of traffic, but it doesn’t turn into leads and sales, you have a conversion rate problem. But you probably already knew this - you just need to fix it. Conversion rate optimization (CRO) is a marketing specialty that can help you convert more ...
"Marketing doesn't work; it's just a waste of money.""Our marketing campaign didn't deliver for us.""We're pushing all the marketing levers, but our customers aren't buying."If you’ve heard this inside your company, you're not alone. It's not unusual to invest in marketing and have it deliver less than stellar results that ...
Nearly half a million new companies are formed every single year. Some will compete directly with your company or even overlap what you offer your customers. But even if your products overlap with a brand new company, they may not be the competition that you think they are at first ...
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