You need a lasting and defensible market position, and your customers are the best source of information to help you build that moat. 

Don't let anyone tell you otherwise; you can absolutely get this rich data directly from your customers and get the practical recommendations that connect those insights to the success gaps that prevent your customers from extending their loyalty, all without getting bogged down in multiple months of research or a multi-year consulting agreement.

We go straight to the source (your customers) for accurate, unique data and insights, quantifying WHY your customers bought from you and not your competition.

Then, we operationalize those insights and give you prioritized recommendations your team can implement immediately.

So you can be in the right channels with the right message, make that initial, compelling connection at the right time, and nurture a prospect connection to the sale.

The Customer Insights Guide gives you quantifiable insights from your customers that provide answers to questions, including:

• “Why do our customers buy from us and not the competition?” 
• “What are the objections to purchase we have to overcome?” 
• "What are our REAL competitive differentiators?"
• “How often are our best-fit customers referring our product and why?”  

So you and your team can make faster, more confident decisions, and shut down uninformed opinions that slow everything down.

All messages aren't created equal. Some just don't work well in some channels, no matter how much you want them to. 

The Awareness Map builds on the Customer Insights Guide and gives you the messaging information you need to reach your ICP in the channels where they spend time. 

The Map helps you and your team understand which messages customers need to hear and in what channels to move them closer to a conversion point. 

The Customer Growth Checklist provides you with two or three large strategic opportunities for customer growth and breaks those down into a prioritized "Crawl, Walk, Run" checklist so your team can start implementing the recommendations today.

The Checklist builds on the insights pulled and quantified from your customers, as well as the opportunities for messaging and channel optimization. It's a well-informed advisory deliverable laser-focused on meeting, and beating, your goals.

Recommendations for past clients have included combinations of the following:

• Data-driven customer and ICP targeting adjustments
• Specific channel investments or shifts
• Building product awareness
• Targeted messaging & positioning points
• Sales enablement tool gap solutions
• Content strategy recommendations
• Building partner and network effects
• Onboarding optimizations
• Measurement and reporting guidelines
  

We won't throw random deliverables over the fence and ghost you.

You have the option of support calls every 30, 60, and 90 days to address any questions. 

And yes, sometimes emotional support and virtual hand-holding are included. Things happen, and folks have big feelings, especially when you're solving big customer issues. We get it.