Smoothieking
PROBLEM:
SmoothieKing had just re-launched their website and refocused their brand as a healthy alternative to fast food. Focused on inspiring healthy lifestyles they wanted to launch a collaboration with a yogurt company, increase engagement socially and drive traffic to the stores.
- MARKETING STRATEGY
- CUSTOMER SEGMENTATION
- CUSTOMER MESSAGING
SOLUTION FOR SMOOTHIEKING:
We created and executed the “Find My Balance” campaign geared towards women who want to lead healthy lifestyles but who find themselves trying to balance their needs with the needs of work and family.
The goals were to increase awareness of the greek yogurt smoothies, increase social base awareness and engagement, activate user WoM, and reward participation with surprise and delight benefits.
SMOOTHIEKING RESULTS:
- 555% increase in multi-channel social fan base during the promotional period.
- 101.45% increase in daily multi-channel social post engagement.