 Some companies rely solely on demographic data for customer segmentation. Women 30-45 go in this bucket, men 25-40 go in this other bucket. Some companies lean heavily on generic personas based on who your marketing or operations team *think* would use your product.It seems logical but relying on demographics or ...
Customer Growth &
 Ever go to a conference or networking event, hand out a crap-ton of business cards and return home only to find your inbox overflowing with random, "Hey buddy, nice to meet you!" emails, automatic subscriptions to their company newsletter and LinkedIn requests from folks you don't remember meeting?So annoying and ...
New clients always like to talk about their customer demographics, and I'm eager to hear what kind of insights they've acquired about the people who drive their company revenue.I usually ask a few questions about their customer insight research, new customer buying behavior, customer attrition trends, and competitive advantage from ...
 When your customers open their inboxes in the mornings are they inundated with emails from your company? Sales emails, promotional emails, loyalty program emails, abandoned cart emails and the all important transactional emails. It’s a lot for a customer to take in and impossible for them to consume.Think you’re immune? ...
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